03. 08. 2016
Pit Stop Car
Artist: Cath Cantlon
Installation for a Men’s Health project at the Kangaroo Island Field Day
Artistic Outcomes and Process
Southern Adelaide-Fleurieu-Kangaroo Island Medicare Local (SAFKIML) approached Cath to develop a display that would attract men to the health marquee at the biannual KI Field Day. The field day is attended by large numbers of primary producers, trades and secondary producers.
Working with a limited time frame and a limited budget Cath created a sculptural vehicle that humorously invited openings for discussion with men around specific health issues.
A local crash repairer and tyre supplier donated an old car and tractor tyres and Cath facilitated a small group to workshop the metaphor of car maintenance with men’s health risk factors. A focus was placed on delivering messages around alcohol abuse, unhealthy weight, mental health, skin and prostate cancer.
The group agreed that the car’s duco could signify the skin, engine additives – alcohol, spare tyre – hip waist ratio, shock absorbers – mental health and exhaust pipe – the prostate gland.
Cath participated in several phone meetings to discuss how the various health agencies would be represented at the field day and how those attending the booth would be dealing with visitors to the stand. A strategy was developed for using the car as a point of entry into discussion between health professionals and passers by.
A further series of workshops were held to remodel the car and transfer it to the marquee at the field day. As the car caught the interest of visitors, staff attending the SAFKIML booth were able to easily discuss the various topics and make health care appointments on the spot.
- a humorous centrepiece for the marquee
- appreciation for a creative approach to achieving goals
- an opportunity to promote healthy living messages
- a strategy for discussing men’s health issues with the target audience
The car, having served its role as promotional vehicle for men’s health messages, has now become a tool for the local ambulance volunteers to practice extrication at road accidents.