Change and Adaptation

03. 08. 2016

Pit Stop Car

Artist:  Cath Cantlon

Installation for a Men’s Health project at the Kangaroo Island Field Day

Artistic Outcomes and Process

Southern Adelaide-Fleurieu-Kangaroo Island Medicare Local (SAFKIML) approached Cath to develop a display that would attract men to the health marquee at the biannual KI Field Day.  The field day is attended by large numbers of primary producers, trades and secondary producers. 

Working with a limited time frame and a limited budget Cath created a sculptural vehicle that humorously invited openings for discussion with men around specific health issues.

 A local crash repairer and tyre supplier donated an old car and tractor tyres and Cath facilitated a small group to workshop the metaphor of car maintenance with men’s health risk factors.  A focus was placed on delivering messages around alcohol abuse, unhealthy weight, mental health, skin and prostate cancer.

The group agreed that the car’s duco could signify the skin, engine additives – alcohol, spare tyre – hip waist ratio, shock absorbers – mental health and exhaust pipe – the prostate gland.

 Cath participated in several phone meetings to discuss how the various health agencies would be represented at the field day and how those attending the booth would be dealing with visitors to the stand.  A strategy was developed for using the car as a point of entry into discussion between health professionals and passers by.

A further series of workshops were held to remodel the car and transfer it to the marquee at the field day.   As the car caught the interest of visitors, staff attending the SAFKIML booth were able to easily discuss the various topics and make health care appointments on the spot.

 

 Partner Outcomes

  •  a humorous centrepiece for the marquee
  • appreciation for a creative approach to achieving goals
  • an opportunity to promote healthy living messages
  • a strategy for discussing men’s health issues with the target audience

Update

The car, having served its role as promotional vehicle for men’s health messages, has now become a tool for the local ambulance volunteers to practice extrication at road accidents.

Matthew Bennett


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When

2011 - 2014

Type

Artist Residencies

Presenter/Partners

Country Arts SA in Partnership with Australia Council for the Arts, Alexandrina Council, Government of South Australia and Medicare Local

Location

Alexandrina Region

Country Arts SA recognises and respects that we are living and creating on Aboriginal Lands and we are committed to working together to honour their living cultures.